"The rugged beauty of the Santa Fe landscape is inspiring. The vast blue skies and famous sunsets are deserving of their wide praises. There are charms among the unique architecture that I have not seen anywhere else, the organic shades and curves of adobe buildings strung with ristras and luminarias, Yet, somehow fitting into this landscape with surprising grace is the unique beauty of Ten Thousand Waves. The elegant Japanese carpentry and decorative rock throughout the spa and restaurant stand perfectly among the juniper and pine of the Sangre de Cristo mountains. Rough beams of the minka-style ceiling at Izanami are at once old world Japan and modern Santa Fe, having been cut from the Mora Valley. It's a magical place that stands in a place all it's own, weaving foreign lands into the landscape of New Mexico."
"I feel very fortunate to be able to bring something unique to the culinary landscape of Santa Fe. The traditions of small plate dining are everywhere in the world but America. Russians have their zakuski, and the Chinese have dim sum. Spain has it's tapas and Greece has it's meze, but somehow the magic of izakaya fare has escaped America for too long. How wonderful to be able to bring this cuisine to Santa Fe in such a beautiful setting. Being able to serve a wide selection of vegetable dishes and pickles, fresh tofu, fried foods, grilled foods, a variety of textures and flavors all at one table makes for great fun and casual sharing. The Izanami patio looking over the forested mountainside must be without question the best view to be found at any restaurant in Santa Fe County, and the waterfall at the restaurant's entrance freezes in winter here at 8,000 feet elevation. I never expected a Santa Fe experience like this."

David Padberg

Doug Copy:

“…the skies and land are so enormous, the details so exquisite” [TRUE]

Ansel Adams saw our vast, quiet spaces as crucial ingredients for some of his most important works. Imagine what you’ll see.

“This is wonderful. No one told me it was like this!” [TRUE]

For Georgia O’Keeffe the power of place was a constant source of inspiration. You’ll feel its power too.

“For greatness of beauty, I have never experienced anything like it.” [TRUE]

The outdoors can be both restful and energizing as it was for D.H. Lawrence. Ready to be rejuvenated?


Ansel Adams never felt the force of nature more powerfully. [TRUE]

“The skies and land are so enormous, the details so exquisite…” according to America’s most acclaimed photographer.

Ansel Adams found his muse in Mother Nature. [TRUE]

Turning his lens on New Mexico, Adams exclaimed, “…The skies and land are so enormous, the details so exquisite.”

Ansel Adams told extraordinary stories in a single image. [TRUE]

Adams found stunning beauty in New Mexico’s“…skies and land so enormous, in details so exquisite.”

Ansel Adams showed us where the treasures are. [TRUE]

Marketing Doc .....

Natural Beauty:

“I think New Mexico was the greatest experience from the outside world that I have ever had. It certainly changed me forever. Curious as it may sound, New Mexico liberated me…The moment I saw the brilliant proud morning shine high up over the deserts of Santa Fe, something stood still in my soul and I started to attend.” 
—D.H. Lawrence

“The breadth and height of the land, its huge self and its huge sky, strike you like a blow.”
–Winfield Townley Scott, a major mid-20th century American poet.

“I was just thinking that this was the roof of the American continent, and that people lived here in the face of the sun like the Indians who stood…on the highest roofs of the pueblo mute and absorbed in the sight of the sun.”
—C.G. Jung

“That big sky…I thought it was all hype, but it's true."
—Meredith Grenier, Travel Writer, Torrance, CA

“Santa Fe is one of my favorite cities, I think, anywhere in the world."
—Dave Housser, Ruidoso-based travel writer who has visited more than 160 countries in the course of his work.

Art World:

“In this staggering spaciousness of earth and sky, light is the vital force, the nervous or majestic rhythm, the master painter…When sunset comes quickly on, rose and lavender light flushes the whole eastern range as it did when the conquistadors, marveling at it, named the mountains Blood of Christ (Sangre de Cristo).”
–Winfield Townley Scott, a major mid-20th century American poet.

“Across the thin air and big sky, the moonlight here is titanic…a glowing milkiness fills the hollows behind the near, dark foothills…it was like gazing into nothingness. There was no frame of reference. Nothing but a mist of pearl.”    
—Winfield Townley Scott, a major mid-20th century American poet.


“I paid my first visit to the Museum…and saw an exhibition of contemporary arts and crafts of great beauty; silver and wood, turquoise and wool, the elements worked by hand with loving skill, the objects displayed in imaginative ways, to give one of the best museum experiences I have ever had.”
—Lawrence Clark Powell, Professor in Residence at University of Arizona

Cultural/Native People:

“Never shall I forget the utter absorption of the dance, so…timelessly rhythmic, and silent, with the ceaseless down tread, always to the earth’s center…Never shall I forget the deep singing of the men at the drum, swelling and sinking, the deepest sound I have heard in all my life, deeper than the thunder, deeper than the sound of the Pacific Ocean, deeper than the roar of a deep waterfall: the wonderful deep sound of men calling to the unspeakable depths.”
D. H. Lawrence


“The Spanish settlers and conquerors, bringing with them old Spanish ways and an ancient faith, came from distant Mexico over deserts fiercer than any ocean, to conquer…a yet more ancient land.”
– Oliver La Farge, Pulitzer Prize-winning novelist



So my wife, Gabrielle, and I approached the journey to Santa Fe warily. That quickly changed on the drive north from Albuquerque. The land slowly peeled open like dawn on a Mongolian plain. There was nothing to impede the visual senses in the vast landscape between the two cities. I could hardly keep my eyes on the road while studying the sturdy, stepped mesas with varied hues of color. Every now and then, a small herd of wild horses would be grazing at the edge of endless vistas. We imagined riding our horses from dawn till dusk without ever reaching the horizon.

As we crested the hill and got our first glimpse of the Sangre de Cristo Mountains, the sun, as if on cue, burst through layered pillows of bleached-white clouds to allow a single beam of light to reveal a cluster of adobes, lit crimson-gold, nestled in the foothills. This was Santa Fe? Our mouths dropped open. We looked at each other as if to confirm that we were both seeing the same thing. I thought, if there truly is a God, He must be commanding our attention to this special place. My foot plunged down on the pedal.

For the next 36 hours, Gabrielle and I went all in, and fell even harder for Santa Fe. As we sat under the enormous cottonwood tree in the 400-year-old La Casa Sena courtyard, nursing silver-coin margaritas, I looked at Gabrielle and said, “I don’t know about you, but this is where I want to be.” She replied, “I was hoping you’d feel that way.” And that was it. Barely two days, and my mind was made up.

More important, the proximity of everything I hold dear in life was before me. I could imagine myself running along the ridge tops, skiing the basin, kayaking the Río Grande, taking my horses and dogs camping in the Sangre de Cristos and right on up the spine of the Rockies to Montana. I could breathe. I could be Western. Hell, I could be a cowboy.

Santa Fe’s empty beauty and dramatic sky were in stark contrast to my hometown of concrete canyons and heavy, damp skies. Out among the tabletop mesas and jagged barrancas of New Mexico, it seemed as if I could almost get in touch with the primitive roots of our ancestral past, where early civilizations had scratched a living out of the earth. It would be easy to let the currents of New Mexico take me on a magiccarpet ride to distant and exotic lands. A tingle of excitement shot up the back of my neck, summoning up feelings I’d enjoyed as an ex-pat.

From the time I announced to the Chicago staff that we were moving our headquarters to Santa Fe, three summers passed before we actually arrived in the Capital City. Sure, there were a few internal efforts to resist the move, but in the end, a caravan of trucks bearing the Outside logo left the Midwest, along with a team of 50.

We’ve now been in Santa Fe for 19 years, and our building, in the historic Railyard, is full of young, energetic staffers who wake up for “dawn patrol”— getting up before light to run, hike, mountain bike, fish the Pecos, paddle the Río Grande Box, and skin up to the top of the ski basin for first tracks—all before coming into work and cranking out awardwinning stories. I think Sam Pick is still smiling. I know we are.

—Larry Burke, Outside Magazine


“Teach a Man to Grow Grapes and He'll Have Wine in Six Years…Teach him how to buy wine and he will be happier, wiser & grateful!”

Ghost Ranch

Quote from Ansel Adams in a letter to Alfred Stieglitz about Ghost Ranch:
“It is all very beautiful and magical here—a quality which cannot be described. You have to live it and breathe it, let the sun backit into you. the skies and land are so enormous, and the detail so precise and exquisite that wherever you are you are isolated in a glowing world between the macro and the micro, where everything is sidewise under you and over you , and the clocks stopped long ago.”
Quote from Georgia O’Keeffe about Ghost Ranch and Abiquiu:
“When I think of death, I only regret that I will not be able to see this beautiful country any more, unless the Indians are right and my spirit will walk here after I’m gone.”